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ONLINE MARKETING, ESSENTIAL FOR TOURIST ACCOMMODATION BUSINESSES

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\\ Web design \\ Web development \\ SEO \\ Google Ads \\ Newsletters \\ Social Media

As almost 100% of bookings are made online, online presence and good digital marketing strategy are essential for tourist accommodations

Biniparadise is made up of three holiday rental villas in Menorca. The main goal of the business was to increase the number of bookings, so we designed a digital marketing strategy in order to give maximum visibility to its villas.

Step-by-step strategy

– Web usability analysis and application of improvements to encourage user navigation. – SEO campaign. – Google Ads campaign to secure top positions in Google search results. – Design and development of landing pages for a more effective Google Ads campaign while favoring organic positioning.
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