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Why is web speed so important?

9 de June de 2022

One of the key factors when it comes to measuring the UX (User Experience) is the time it takes for your website to load. This is the first factor that users who come to your website will take into account when evaluating their experience.

To obtain a good WPO (Web Performance Optimisation) it is necessary to carry out periodic web analyses and then apply the appropriate changes to reduce the speed of loading.

40% of users abandon a website if it takes more than 3 seconds to load

This is the time that Google stipulates that the user waits on average before leaving the website, thus losing up to 160% of visitors and consequently, potential customers for the business in those that take up to 7 seconds to load all the content.

These are the key aspects that have a direct impact on the speed of web delivery:

The hosting

The type of hosting you choose will be an important factor that will determine your web speed. This is because shared servers slow down the speed, as they are shared with other users and generate a large consumption of resources.

Optimisation of images

Another important aspect to bear in mind is that depending on the size, format and compression of the images you upload to your website, this will have an impact on the delivery time. By correctly optimising your graphic content, you will achieve greater speed of delivery and better results as you will save the necessary data.

Minimising resources

In order to gain more load time, another good way is to remove extra bytes from your website, such as line breaks, extra spaces or sagnias. Furthermore, minimising the CSS, HTML and JavaScript codes will speed up the download even more.

Online positioning is one of the most important aspects of digital marketing. Among other aspects, the speed of loading will determine the position of your website in the search engines.

There are many useful tools on the internet to check the current speed of your web page, we leave you the link of Pingdom Tools, a very complete tool that shows you all the relevant data related to web speed so you can know if you need to optimise your website more to increase the speed of delivery.

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